E-commerce Products Performance Report in Data Studio

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Use Google’s free Data Visualisation tool, namely Data Studio to build beautiful, interactive and fully automated reports which pull data directly from Google Analytics. You can share these interactive reports with your clients or colleagues.

In this report we have put together the following metrics

  • Product Revenue
  • Revenue Share
  • Quantity Sold
  • Revenue per Sale
  • Avg Qty per Sale
  • Product Details Page Views
  • Adds to Basket
  • Basket-to-Detail Rate
  • Buy-to-Detail Rate
  • Unique Purchases

The sole source of data for this report is just Google Analytics. 

You can embed your Data Studio reports into a website of your choice (see our example below). You can switch between the Data Studio report pages (there are 2 pages below)

Note that the below Data Studio report is only available to view on Desktop (Data Studio does not yet support Mobile).