AnalyticsHacker
Your no nonsense guide to Data Analysis & Marketing Analytics
Artificial Intelligence for Data Analysis
Streamlined, hands-on exploration into automating and improving data analysis workflows and insights with AI. Designed for immediate application, this course focuses on practical tools and real-world use cases to automate and enhance data analysis processes. Dive into using AI for efficient data handling and generating better and faster insights and reports.
Ways to work with us
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Courses & Training
On demand training and courses for
Marketing professionals
Digital & Marketing Analysts
CMOs & CDOs
Online Entrepreneurs
We can provide training either in person (UK), or online (Worldwide).
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Consulting Calls
Consulting Calls are great for Troubleshooting, Quick Fixes, Training, Data Strategy and Expert Opinions
Consultations take place via Google Meet and can usually be booked at short notice.
First enquiry call is FREE and we offer it to allow you to get to know us and see if we could be of help.
To book a free call simply click on the “Book a call” button below.
Our expertise
We are a team of marketing analytics experts with a profound understanding of the dynamic digital landscape. Our mission is to guide you in transforming your marketing data into actionable insights.
We believe in simplicity and effectiveness, utilizing tools and methods that are both powerful and accessible. Whether leveraging AI or other innovative solutions, our focus is always on achieving your key objectives — maximizing marketing ROI and enhancing process automation.
Our expertise encompasses a range of essential skills:
Marketing Attribution
Marketing Mix Modeling (MMM)
Incrementality Testing
Customer Segmentation & Profiling
Marketing Data Automation
ChatGPT and AI for marketing data analysis
Let us help you navigate the complexities of marketing analytics with strategies that deliver tangible results.
Courses & Training
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Guide to Marketing Analytics for Marketing Leaders
A meticulously crafted course designed specifically for today’s CMOs and marketing managers. In a landscape where data-driven decision-making is key, this course serves as your compass to navigate the complex world of marketing analytics.
Course consists of nearly 3 hours of online videos, and is accompanied by an eBook.
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Why and How to Measure Incrementality of Marketing
What is Incrementality in marketing
Who should (and shouldn’t) worry about incrementality
Overview of approaches to measuring and improving incrementality of your marketing efforts
Tutorial best for Marketers, CMOs, online entrepreneurs and analyst
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Step by Step to Marketing Mix Modelling (MMM)
What is MMM and why its popularity is expected to go up
Practical examples of MMM
Do you need to be strong in stats to do MMM
How MMM combined with Incrementality testing should be the ultimate way of measuring effectiveness of marketing
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Simplified Guide to Marketing Attribution
simple explanation of what Marketing Attribution is, as well as overview of the various models used in marketing attribution
includes practical examples of analysing attribution data using Google Analytics 4 as well as do’s and dont’s that you should be aware of
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No Nonsense Guide to Customer Analytics
An online video course (+ebook) designed to cut through the clutter and bring you straight to the heart of customer analytics.
This course is the perfect blend of practicality and expertise, tailored for those who seek to make informed, data-driven decisions without getting bogged down in jargon or unnecessary complexities.
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Get Business Insights from Google Search Console
2 hours Video tutorial
Practical examples of turning data from Search Console into actionable insights which go beyond just Organic Search
Best for Digital Marketers, SEO Experts, Online entrepreneurs and Web Analysts.