A Practical Guide to Marketing Analytics - ebook (PDF)
A Practical Guide to Marketing Analytics
Don't understand marketing metrics?
Tired of marketing reports that don't translate into real-world results?
Then here's the most important question.
Did you know there's a simple, comprehensive approach to help you take the confusion out of marketing analytics, learn to measure the effectiveness of your marketing, and optimize your Return On Investment (ROI) for every marketing dollar you spend?
In A Practical Guide to Marketing Analytics, founder of data analytics agency AnalyticsHacker dot com, seventeen-year analytics expert, and marketing analytics and AI consultant, Agnes Bungsy, shows you her proven strategies to measure and improve your marketing.
Among the invaluable lessons you'll learn are:
The fundamentals of marketing analytics.
How to easily build a marketing data hub where every piece of data is centralized—even if you don't have deep pockets to spend in marketing.
The right metrics to measure to grow your business—and the ones to ignore.
Different tools and techniques to measure your campaigns effectively, and how to pick the most effective tool for your marketing goal.
How to create campaign-specific landing pages that drive results.
How to find the sweet spot between acquiring a client and retaining one (and what you need to do in your marketing to improve both).
How to segment your customer or prospect lists to create more personalized messages and campaigns.
How to create different customer personas to make your segments even more powerful and effective.
How to outline a clear Customer Journey and measure its success in every step.
How to use Gen AI to analyze your marketing more easily (you'll find practical use cases to understand the concepts inside with ease).
Whether you're a business owner, a marketing agency owner or expert, a CMO, or anyone who wants to understand Marketing Analytics more easily, then A Practical Guide to Marketing Analytics is the guide you need.
A Practical Guide to Marketing Analytics
Don't understand marketing metrics?
Tired of marketing reports that don't translate into real-world results?
Then here's the most important question.
Did you know there's a simple, comprehensive approach to help you take the confusion out of marketing analytics, learn to measure the effectiveness of your marketing, and optimize your Return On Investment (ROI) for every marketing dollar you spend?
In A Practical Guide to Marketing Analytics, founder of data analytics agency AnalyticsHacker dot com, seventeen-year analytics expert, and marketing analytics and AI consultant, Agnes Bungsy, shows you her proven strategies to measure and improve your marketing.
Among the invaluable lessons you'll learn are:
The fundamentals of marketing analytics.
How to easily build a marketing data hub where every piece of data is centralized—even if you don't have deep pockets to spend in marketing.
The right metrics to measure to grow your business—and the ones to ignore.
Different tools and techniques to measure your campaigns effectively, and how to pick the most effective tool for your marketing goal.
How to create campaign-specific landing pages that drive results.
How to find the sweet spot between acquiring a client and retaining one (and what you need to do in your marketing to improve both).
How to segment your customer or prospect lists to create more personalized messages and campaigns.
How to create different customer personas to make your segments even more powerful and effective.
How to outline a clear Customer Journey and measure its success in every step.
How to use Gen AI to analyze your marketing more easily (you'll find practical use cases to understand the concepts inside with ease).
Whether you're a business owner, a marketing agency owner or expert, a CMO, or anyone who wants to understand Marketing Analytics more easily, then A Practical Guide to Marketing Analytics is the guide you need.
A Practical Guide to Marketing Analytics
Don't understand marketing metrics?
Tired of marketing reports that don't translate into real-world results?
Then here's the most important question.
Did you know there's a simple, comprehensive approach to help you take the confusion out of marketing analytics, learn to measure the effectiveness of your marketing, and optimize your Return On Investment (ROI) for every marketing dollar you spend?
In A Practical Guide to Marketing Analytics, founder of data analytics agency AnalyticsHacker dot com, seventeen-year analytics expert, and marketing analytics and AI consultant, Agnes Bungsy, shows you her proven strategies to measure and improve your marketing.
Among the invaluable lessons you'll learn are:
The fundamentals of marketing analytics.
How to easily build a marketing data hub where every piece of data is centralized—even if you don't have deep pockets to spend in marketing.
The right metrics to measure to grow your business—and the ones to ignore.
Different tools and techniques to measure your campaigns effectively, and how to pick the most effective tool for your marketing goal.
How to create campaign-specific landing pages that drive results.
How to find the sweet spot between acquiring a client and retaining one (and what you need to do in your marketing to improve both).
How to segment your customer or prospect lists to create more personalized messages and campaigns.
How to create different customer personas to make your segments even more powerful and effective.
How to outline a clear Customer Journey and measure its success in every step.
How to use Gen AI to analyze your marketing more easily (you'll find practical use cases to understand the concepts inside with ease).
Whether you're a business owner, a marketing agency owner or expert, a CMO, or anyone who wants to understand Marketing Analytics more easily, then A Practical Guide to Marketing Analytics is the guide you need.