AI prompts for analysing Google Search Console query data
AI prompts designed for effortless analysis of Google Search Console Query data, even if you do not have data analysis experience. Great for marketers, SEO experts and alike
Use AI to extract data from a picture
Use AI tools to extract data from a photo or a screenshot of a graph. Step by step instructions.
Top 3 free must have tools you need to measure your website performance
Top 3 must have tools for website measurement, and why they are important. Google Analytics, Search Console, Google Tag Manager
How to use Google Trends to grow your business
How to use Google Trends to perform market research and to grow your business. Even if you are just starting out, you can use Google Trends to figure out what to invest in, what topics are in demand and which are in decline
Find products to sell online using Google Search Console
Which products to sell online to grow online business. Product research technique using Google Search Console
Customer Recency - the most powerful customer variable
Customer Recency, definition, application and measurement for successful marketing campaigns
Search Console Country & Continent reporting
How to group Countries in Search Console into Continents or other custom country groups? Use Calculated Field & Regex in Data Studio, or use a lookup table.
Customer Latency - What it is and how to use it to avoid Customer Churn
What is Latency, and how it can help you to avoid Customer churn.
“Inferred CTR” method for reducing cannibalisation of SEO
Find out about 3 simple principles you should apply to your PPC campaigns in order to understand and minimise cannibalisation of your SEO traffic. “Inferred CTR method” explained.
Google Trends reports and automation
Learn about the different ways extracting Google Trends data and building automated reports.
YouTube Competitor tracker in Google Sheets
Use Google Sheets to track and monitor changes in the number of Subscribers and Views of your YouTube competitors
Monitor PPC competitors using Google Sheets tracker
Use Google Sheets template to track your Paid Search competition. Easily setup keyword list and automatically collect the data.
SEO Brand - what it is and how to measure it
Measure and monitor your SEO Brand traffic using these simple steps. See how to calculate the split between brand and non-brand SEO traffic, using both Google Search Console and Google Analytics data. M easure Sales of your SEO Brand traffic using a simple Landing Pages method.
Introduction to using Google Trends for Marketing
Google Trends is a must in a toolkit of every Marketer, whether Digital or traditional. Understand the main advantages of using this free tool to understand changes in the search demand, measure brand awareness or spot new business opportunities.
3 simple ways to increase Incrementality of PPC campaigns
If your SEO rankings are strong (ie you are often ranking on page one of Google), it is highly likely that some of your Google Ads are cannibalising your SEO traffic. Follow these three simple principles to avoid cannibalisation of SEO, hence increasing incrementality of your PPC campaigns.
Ultimate Google Search Console report in Google Sheets
Build an ultimate SEO report using just Google Sheets. Automatically extract the data from Google Search Console, backup and transform the data into very powerful SEO report. Categorise your Pages and Keywords into meaningful Categories.