“Inferred CTR” method for reducing cannibalisation of SEO
Find out about 3 simple principles you should apply to your PPC campaigns in order to understand and minimise cannibalisation of your SEO traffic. “Inferred CTR method” explained.
Monitor PPC competitors using Google Sheets tracker
Use Google Sheets template to track your Paid Search competition. Easily setup keyword list and automatically collect the data.
3 simple ways to increase Incrementality of PPC campaigns
If your SEO rankings are strong (ie you are often ranking on page one of Google), it is highly likely that some of your Google Ads are cannibalising your SEO traffic. Follow these three simple principles to avoid cannibalisation of SEO, hence increasing incrementality of your PPC campaigns.