“Inferred CTR” method for reducing cannibalisation of SEO
Find out about 3 simple principles you should apply to your PPC campaigns in order to understand and minimise cannibalisation of your SEO traffic. “Inferred CTR method” explained.
Google Trends reports and automation
Learn about the different ways extracting Google Trends data and building automated reports.
Introduction to using Google Trends for Marketing
Google Trends is a must in a toolkit of every Marketer, whether Digital or traditional. Understand the main advantages of using this free tool to understand changes in the search demand, measure brand awareness or spot new business opportunities.
3 simple ways to increase Incrementality of PPC campaigns
If your SEO rankings are strong (ie you are often ranking on page one of Google), it is highly likely that some of your Google Ads are cannibalising your SEO traffic. Follow these three simple principles to avoid cannibalisation of SEO, hence increasing incrementality of your PPC campaigns.