The course ideal for practicing and aspiring marketing professionals. It teaches the fundamentals of measuring and understanding performance of marketing campaigns.

We offer a range of Google Analytics training. These are covered (but not limited to) Google Analytics Universal Analytics, as well As Google Analytics 4 (GA4).

For more info about our GA training please follow this link.

Learn to use Google Analytics together with Search Console in order to analyse and grow organic traffic to your website. More

Learn to monitor PPC campaigns and optimise performance using available to you data. Learn to perform keyword gap analysis, improve incrementality of your ads, and even monitor competitors.

Companies with relatively strong organic rankings are at risk cannibalising its own organic traffic if running PPC campaigns. That is particularly true for brand terms. This course is aimed at SEM marketers, and is designed to help them understand what cannibalisation is, how to measure it, and most importantly, how to make PPC highly incremental. More

Consolidate and report on all your marketing data in a single place using Google Data Studio.