Freelance Marketing Analyst

Looking for a freelance marketing analyst to transform your data into actionable insights? With expertise in marketing analytics, campaign performance, customer behavior, and ROI optimization, I provide flexible, data-driven solutions tailored to your business goals. Whether you’re a small business, a large enterprise or an agency, I can help you measure, analyze, and improve your marketing effectiveness.

About Me

With over 17 years of experience in marketing analytics, I’ve worked with leading brands such as Yahoo, TikTok, Moonpig, Badoo, Trainline, and WorldRemit. My hands-on and strategic approach ensures that I deliver insights and recommendations that drive tangible results.

I am also the author of the eBook "A Practical Guide to Marketing Analytics", a comprehensive guide designed to help businesses and analysts navigate the complexities of marketing analytics. You can download it here.

Freelance Marketing Analyst Services

I specialize in a wide range of marketing analytics services, including:

  • Campaign Performance Analysis: Measure the effectiveness of your marketing efforts and identify areas for improvement.

  • Marketing Attribution Modeling: Understand which channels drive conversions and allocate budgets more effectively.

  • Customer Segmentation & Profiling: Analyze your audience to tailor campaigns and improve targeting.

  • ROI Optimization: Maximize the return on your marketing investments with data-driven strategies.

  • Marketing Mix Modeling (MMM): Evaluate the impact of various marketing channels and optimize your media spend.

  • Google Analytics & Tag Manager Setup: Ensure accurate tracking for actionable insights.

  • Dashboards & Reporting: Create customized dashboards to track key metrics and visualize performance.

Let’s Work Together

I’m passionate about helping businesses grow through smart, data-driven marketing decisions. Let’s collaborate to improve your campaigns, optimize your budget, and achieve your goals.