Step by Step to Marketing Mix Modelling (MMM)
Using Open source and AI tools
About the Course
This is a practical training course designed for marketers with little to no statistical background. This course is focused on teaching you how to perform marketing mix modelling step by step, empowering you to make data-driven marketing decisions without the need for deep statistical knowledge.
Course Highlights:
Tailored for Non-Statisticians: Specifically designed for marketers without a background in statistics, making complex concepts accessible and actionable.
Hands-On Learning: Emphasis on practical application over theory. You'll learn through doing, with step-by-step guidance in real-world scenarios.
Media Mix Modelling Made Simple: Understand how to allocate marketing resources effectively using simplified models and AI tools.
Real-World Use Cases: Dive into practical examples that showcase how marketing mix modelling can be applied in various marketing situations.
Time to complete: Course consists of about 3 to 4 hours of video training. In addition, you will also be able to book a 20 mins consultation with the tutor.
This course is ideal for marketing professionals who want to enhance their skills in data-driven decision-making and apply marketing mix modelling in their strategies. Join us to gain the knowledge and confidence to optimize your marketing efforts using the power of data and analytics, even if you’re starting from scratch.